Its a simulated sound (made up by the electronics) as ACTion say in their instructions. By itself, it is only suitable to drive a small speaker, and might need an extra amplifier to drive a larger speaker. There are other sound units on the market with much more capability that use recorded live sound. While they do sound better, they also cost more. Now that ACTions range has been moved to Component Shop, hopefully they will be using Daves demo rig, and a visit to a show where they are exhibiting you might be able to hear before buying for a more informed decision.