One you aero guys could gives us all a run down of the channels and what they do in simple terms ?
For simple explanation purposes, a fixed pitch heli relies on headspeed to gain altitude, and generally has a mixing device to control tail blade speed in relation to main blades. A collective pitch heli is more complicated, the pitch of the blades changes to gain height (in relation to head speed) and the tail blades are driven by (usually) a belt, so speed is constant in relation to the main blades, but the angle of the blades (pitch) is dictated by a tail servo.

, got that!!
page 5 of the op link
http://www.jperkinsdistribution.co.uk/downloads/7710520a.pdf states what the channels are for, in heli terms, they are:
1/ Elevator "tips" the swashplate forwards and backwards, giving forward and backwards flight
2/Rudder, controls nose left and right movement
11/ throttle, controls height, same as throttle for a boat, but obviously no reverse
10/aileron, "tips" swashplate left and right, giving left and Right roll
just to complicate things further, the link provided by op is for a mode 1 transmitter, in UK we generally use mode 2, which is sticks on the opposite sides.
Given the price of this transmitter, it isn't (IMO) a very good buy for a boat, you could spend a lot less and get a lot more, easier to use, with far more boat related functions
You need to do as mentioned previously, get off Helli mode, into aero, and then I would imagine all the channel mixing will go. I consider rc helis to be the most difficult rc discipline, up/down/left/right/forward/backward/roll left/roll right, all at the same time, and thats just to get in the air and hover