As Umi says, these run at very low current so they don't have a problem with heat.
What they are for - multipurpose lights on small scale models, mostly boats.
I'm building a model of Sydney Express at 100th scale. Standard 3mm leds are far too big at this scale but these smds are just about perfect.
Of course, there's no point in mounting them on pcb so the only option is to solder wires to them. As I'm sure you can imagine, holding the led adjacent to a wire (even using solder paste) isn't exactly easy. My brother-in-law managed to do some for me using bits of blu-tack to hold everything together but each one took about ten minutes just to set up.
I'll do a drawing of what I have in mind and add it to this thread.
Ian, before you put a lot of time and effort into this, please PM with an approximate cost. Also, on the question of material, the led is rated at 260 degrees C for 5 seconds maximum. The material needs to be a better than this and I won't be bakiing it, just using a small iron.
Scottie