Bradwigg is a particular hero of mine; this remark has only increased my admiration of him!
Piers Morgan, on the other hand, is one of those people whom you wish you could slap until he cried - and then just keep on slapping him. Graham Garden said it beautifully with his 'Uxbridge English Dictionary' alternative definitions on "I'm Sorry I haven't a Clue". One of them was just too rude to repeat here* but the other was "Newcastle" (he pronounced it Newcarstle") - "To drop an H bomb on Piers Morgan".
Go figure.
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*PM me if you want a real good belly laugh..........