Sitting on the side lines as a satisfied past Action customer it seems to me that the issue is about Action products and NOT batteries etc.
Excuses are just that excuses. Comments that component shop delivered on time, the next day, I ordered on line etc etc, are irrelevant it is about Components lack of communication, not that Component shop are good with batteries.
I could be wrong, but all non UK commentary, has been negative not a good look for such a good brand.
Customer service is not about delivering on time etc, it is more than that it is also about being available and contactable. This problem crops up frequently about suppliers/traders being uncontactable and they then bemoan the loss of business.
It seems to me that Component Shop has no one who is capable of handling queries about Action products. There was a phasing in period but it seems to me that they have not got their act together fpr this good brand Namley 'Action'.
After all, it has been stated they are in the business of selling products, which now includes Action, and geared up for sales, but maybe not for helping by giving advice.
To be fair, giving advice is time consuming, difficult and may not result in sales, which is what they want.
But good communication, goes hand in hand with sale and customer service.
Before I place my next order I will be checking to see if the situation has improved.