Hi John
Whilst we didn't buy any from Coalville we have used car heater motors in our models since we started over 8 years ago. The are 12 pole and designed to run 24 hours a day at variable speeds, we have tried everything from 3v to 36v and they have performed very well- not even getting hot!
They are quite low drain compared to 850s and 900s pulling about 3amp at low speeds/low demand levels and pull about 12amp at 12v at high demands/high speeds.
We have yet to see one seize or fail!
They are designed to last, most of our versions are at least 10years old and the comms are not even worn.
Our mate bought a rev counter tester and got an estimation of 4000revs at 12volts but they are very torquey motors, when we started modelling we bought two 850motors and stalled them accidentally burning out the Escs, the reason? The 850s only had 4poles and compared to the car heater motors they felt like Diesel engines to finely tuned petrol engines!
We use different models to our needs, small model boat (ie 4ft) we use examples from VW Polos, for larger models (anything up to 7ft) we use Rover 214, VW Golf or Vauxhall Caviler motors. All them were bought from scrap yards for about £5each.
You just need to make you own motor mounts and couplings and you are away!
If you so wish you can have the motor turn at 1rev per minute!
Hope this helps
Regards
Nick B