I have seen one of my preferred spanish naval modeling sites killing itself by adding FB. FB is not the media to present in detail work in progress or to discuss and learn technics and technologies. FB motivates its users to satisfy their ego publishing photos and videos and not to be what a website implicitly is. A place where authority and mastership is earned through sharing knowledge and helping others. So as I do understand the need and the motivation to get donors to finance a website, the price is too high! Naval modeling is a hobby that requires perseverance, that requires to spend a hell of a lot of efforts, qualities never been so present in young users. FB kills those qualities. I am writing this because I am already experiencing the effects. A naval modeling websites activates and promotes those very few that follow this hobby, FB foments ego trips and fast food behaviour.