Everybody on a social media page, be that twitter, instagram, facebook or whatever is receiving it mate. The EU introduced new laws to govern what they can and can't do with your data and the companies have to change certain practices to fall into line.
Interestingly most of what I was given related to advertising. The interesting part is they have to make the ads more clearer to the user and make them aware of why they are getting those ads. You get two options, accept the terms, or don;t accept the terms - of course if you don't accept your account is then withdrawn.
So no option really, even though the EU meant well in protecting the user, the social media pages have found a way around the rule already!