The model shop I used to use in West London (Brentford) for aircraft stuff would remove the price sticker and replace it with a 'wife friendly' version, usually showing about 25% of the actual price. Major disaster when my wife decided to buy me some modelling gear for a birthday present and discovered the true prices….
I'm now married to my third wife, and she is fine with whatever I want to buy - in fact, she positively encourages it. More tools - "of course", she says. Another bass guitar/amplifier/speaker cabinet - "If they make you happy, buy them", she says. Another model boat kit or two "better get them while they're still making them", she says.
I'm now a firm believer in third time lucky!