Hi Martin, can't help much. I bought one of these kits in my 'youth, if I recall from a model shop in York. I would be early teens. From memory back then (An Arun lifeboat) was entirely built "skeleton" on brown card, onto which all the matchsticks were glued on the outside faces. The card skeleton was quite comprehensive and went together OK. I couldn't get the matchsticks to work after! But I was quite young and impatient and the matchsticks were used plenty over the years elsewhere after I gave up. My parents probably balked as it probably wasn't a cheap kit at the time, far out with pocket money and on a promise I would be good and build it!
...looking back though and with a bit more knowledge I'm not sure how matchsticks would work when laid flat then bent into place. That's asking allot of the adhesive.
Your kit looks a bit different though. I can remember mine and it was as much card formers as it probably was matchsticks in the end, yours is much less.
I don't know how they're done when I see them exhibited. They always seem a work of art in itself!
...sorry, that's not much use!
Rich