At the moment on Australian TV there are a whole heap of adverts about Funeral Insurance (a sign of our ageing population I suppose) all from differant Insurance companies. It seems to me that the premiums are indexed with the price of coffee at a coffee shop because they all mention that their cheaper than a cup of coffee. The ads go some thing like ".....Funeral Insurance, yes and the cost is just $2.99 per week" ........ "wow Ive paid more for a cup of coffee"
Do you have the same type of ads in the UK?