Hi Mark
I don't think that anything I have said could be taken as tarring you all ( suppliers ) with the same brush. I do however stand by my comments.
For the wise and clued up retailer/supplier, email is a very important tool in the constant battle to win and hold customers, generally it's not to difficult to get the first order if they are in the buying mood but holding on to them now that's a different matter. You need the product lines on the shelf, new products, knowledgeable staff and much more, but in my opinion the most important tool in your shelf is communication, it costs next to nothing but without good quick and informed communication your sunk, dead in the water and feed for your competitor.
From my own perspective all emails were dealt with by the Works Manager and passed up or down the line if specialised replies were required, for my own part I hated emails. I really do think that some firms leave the emails to the tea boy when you look at the spelling and general content in reply to your enquiry.
Why do I hate emails you ask if I feel that they are so important, well although I was a hands on type of Boss and a practical type I really did enjoy selling the company products face to face with the potential customer although I had no training in selling and I thought that emails just got in the way. You need to see the whites of their eyes! But then as the Boss I could indulge myself knowing that the communications front was in good hands. I do however know that one or two of the office girls would call me Arkwright behind my back, from Open All Hours I believe.
Where I have used the words 'you or yours' they are intended to be general and not specific.
Paul.
Hi Colin
A topic very often discussed and so often neglected, If you look at probably most of the spats on Forums in general,not just this one, most of them are down to poor communication of one sort or another. The pity is though that we have such a rich language to dip into.
Paul.